Before it arrives

You're going on a incredible journey and your followers get to come along on the ride - starting from the day you decide to get a Glowforge. A guaranteed way to increase engagement to pique their interest before it even arrives - try getting them guessing with things like:

• I just ordered something that’s going to change my business/art/prototyping
• You won’t believe what’s getting delivered on Wednesday. Message me to find out.
• I’m getting my ultimate maker machine next week - can you guess what it is?
• I’ve been thinking about this machine for a long time, and I finally took the leap. Any guesses?

TIP: If you’re planning a live video, try out reminder features like “Countdown” on Instagram to get the biggest audience.

TIP: If you put your referral link in your social media bios, you can double your referrals!

The big day

It’s not every day that a Glowforge-sized box lands on your doorstep, after all. Why not take the chance to document your unboxing in a creative way that lets your audience in on the excitement?

TIP: Even if you’re new to video, unboxing videos are popular and a great place to start. Capture your unboxing experience not only gives you a great reason to post - it lets others see how easy the Glowforge is to set up. A quality unboxing video can be very valuable! *

TIP: In the first couple days you have our machine, add an interactive element - host an FAQ or contest to win a custom-printed piece.

Create a cadence

How are creators racking up referral payments of $10,000 and up? Here's one thing that they have in common: they’re publishing a combination of frequent quick, snackable content and longform, educational content every couple weeks.

TIP: Forget to post? Pre-schedule your posts with a free social media tool, or set yourself calendar reminders

Quick content like Instagram stories, Tweets, and newsletter mentions are perfect to promote an upcoming project, poll your audience about what they want to see you make, or answer questions.

TIP: Rather than just a tag, insert your referral link with Instagram story “swipe up” link to drive the most traffic to Glowforge.com.

For longer form content, we recommend video for maximum results. If you’re new at video, start simple and use your smartphone. You can brush up on tips here.

When considering whether to invest in a Glowforge themselves , your audience will love the opportunity to watch you lead them through design tutorials, end-to-end projects, or Q&As. Post on your blog or website and a video hosting site like YouTube for best results.

Celebrate with Glowforge

With your Glowforge, you’ll find yourself commemorating special moments in your life and delighting those around you with custom prints. Need a trophy for the winner of the office pie baking contest or a costume for a friend’s Harry Potter party? Your Glowforge help make every occasion an opportunity for custom, shareable content!

Life with a Laser

Wow your audience with the clever solution to everyday problems that Glowforge helps you solve. Print a jig to fix a squeaky screen door, save the day when reprint a missing puzzle piece, or create the ultimate junk-drawer storage solution - and don’t forget to share!

Extra credit

More ideas to keep the referrals rolling in

Host a Printing Party

Consider hosting a party, social hour, or make-and-take class for folks to come see your Glowforge in-person and gain access to your exclusive referral discount.

Being helpful pays off

People are asking about Glowforge all over the internet - places like Reddit, Quora, and online communities related to wood or leatherworking or other niche topics. You’ve got personal experience with a Glowforge, so contribute to the conversation, share the content you’ve created, use your referral link, and (fingers crossed) watch the referrals roll in.

Press print on test prints

You likely have followers who are interested in buying their own Glowforge, but don’t want to take the plunge until they’re sure it’ll work for their plans.

TIP: Offer to test a material or design to for your most-interested parties