This is a product that I am working on for a customer. This is on Artminds leather (8.5x11 sheet) that I got from Michaels. The text is engraved, the coach is scored. Settings:
Cut Speed 245 Power 90
Engrave Speed 900 Power 41
Score Speed 125 Power 2
The settings were derived from leather, but this works MUCH better. I did NOT mask this and just treated it with leather dressing after imaging.